Free Prize Inside: The Next Big Marketing Idea by Seth Godin
My rating: 3 of 5 stars
There is a considerable amount of good information contained within these pages. However, there also is a fair deal of fluff. I normally try to review books as soon as I read, them but this one I completed about a month ago. Sorry to say not much stuck with me, which is never a good sign. Looking back through my dog-eared pages, I did like Godin’s thoughts on Edgecraft vs. Brainstorming. Based on his notes in the book, it turns out that people are less productive at coming up with ideas in groups because they hold back, so brainstorming by yourself is actually a better idea than with other people.
This quick read boils down to finding “that thing”, that will turn your product from commodity to brand name. What that is, for each product is hard to determine so, Seth suggests you get cracking and start thinking about ways to differentiate other wise you end up as a commodity just like everyone else. I’m still looking for the ATM that spits out a $100 instead of a $20 but, once I find it I’ll know it was the product of someone reading this book.
