I went to Omniture summit this year and enjoyed it more than the one I went to two years ago. Gary Angel’s write up of Summit 2011 is spot on and better than I could probably do it myself. The best part of the Summit was Michael Eisner’s presentation at one of [...]
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In August 2010 I joined Comcast Sports net as the Senior Manager of Analytics. With my background in Google Analytics and my love of sports I quickly jumped on board. Everything is going extremely well so far. We are growing at a rapid rate,I love working in our new building, and I was [...] I still do not understand why people get so confused when the numbers from two different system do not match. I must have spent a week of my life explaining this to people over the last few years. Literally 40 hours going “Yes I know they don’t match, because they are not suppose [...] Why do I get the feeling that if they ever made a movie about eCommerece Brian Eisenberg would star. He is Blake. (you know the Alec Baldwin Character). As you are probably aware in the movie they talk about ABC of sales as in always be closing. Here we talk about ABT always be [...] I started doing Web Analytics for Traffic.com and NAVTEQ full years ago in May 2007. To mark this two year anniversary I decided to post some of the best resources I have come across over the years. Anything by Avinash is good. He wrote Web Analytics in an Hour [...] Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom My rating: 4 of 5 stars I was so fortunate to see Marin Speak at the Omniture Summit in Salt Lake City in February 2009. I got a copy of the book for free after the speech, [...] Ultimate Guide to Google AdWords by Perry Marshall My rating: 4 of 5 stars To me Adwords is just like a big stock market, but instead of Stocks you buy Keywords. Everything I knew about Marketing previous to getting involved in SEM, was based on last semester of school. I took a Marketing class [...] |
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