Busting Vegas: A True Story of Monumental Excess, Sex, Love, Violence, and Beating the Odds by Ben Mezrich

I really, really enjoyed this book, definitely a page turner that will have you switching off your TV to read more. While many people have become familiar with the author’s previous title 21: Bringing Down the House – Movie Tie-In: The Inside Story of Six M.I.T. Students Who Took Vegas for Millions due [...]

This is like Jason Bourne on steroids, except exactly the opposite – The Bourne Legacy by Eric Van Lustbader

If they made a pill that was the exactly opposite of steroids, and taking it you wimpy and soft, Jason Bourne must have taken it in this book. A lot of the book is set some what late in Bourne’s life making him seem old and a step too slow. I bought this on [...]

Top 5 Money and Investment Books I have ever read – Jim Cramer’s Real Money: Sane Investing in an Insane World by Jim Cramer

This is one of the top 5 books on Personal Finance and Investing I have ever read.

I’d put it up there with: 1.Multiple Streams of Income: How to Generate a Lifetime of Unlimited Wealth! Second Edition 2.Rich Dad Poor Dad: What the Rich Teach Their Kids About Money-That the Poor and the [...]

Always Be Testing – by Brian Eisenberg

Why do I get the feeling that if they ever made a movie about eCommerece Brian Eisenberg would star. He is Blake. (you know the Alec Baldwin Character). As you are probably aware in the movie they talk about ABC of sales as in always be closing. Here we talk about ABT always be [...]

Review: Emergency: This Book Will Save Your Life

Emergency: This Book Will Save Your Life by Neil Strauss

Emergency + The Game = How to be James Bond

Seriously Neil we get it you are now the real life James Bond. If only you were British. Your last book the game focused on how to meet women. This one is about [...]

Omniture Summit 2009

I was fortunate enough to attend Omniture Summit 2009 in Salt Lake City Utah. While much of the conference was a rehash I did really enjoy the Martin Lindstrom Presentation for his book Buyology. I got a copy of the book for free after the speech, but his audio visual presentation topped the book [...]

Review: Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom My rating: 4 of 5 stars

I was so fortunate to see Marin Speak at the Omniture Summit in Salt Lake City in February 2009. I got a copy of the book for free after the speech, [...]

AdWords For Dummies by Howie Jacobson

Direct Marketing vs. Traditional Marketing

This book was great in explaining the difference between Direct Marketing (of which AdWords is) and traditional marketing. Basically they tell you to throw out everything you thought you knew about “Brand” Marketing and start from scratch with direct Marketing.

I think everyone reading this book is familiar [...]