Omniture Summit 2011

I went to Omniture summit this year and enjoyed it more than the one I went to two years ago. Gary Angel’s write up of Summit 2011 is spot on and better than I could probably do it myself. The best part of the Summit was Michael Eisner’s presentation at one of [...]

Comcast Sportsnet

In August 2010 I joined Comcast Sports net as the Senior Manager of Analytics. With my background in Google Analytics and my love of sports I quickly jumped on board. Everything is going extremely well so far. We are growing at a rapid rate,I love working in our new building, and I was [...]

LSF Interactive Launches Integrated Online Marketing Solutions That Guarantee ROI

Press Release Source: LSF Interactive On Tuesday July 27, 2010, 9:03 am EDT

SAN FRANCISCO–(BUSINESS WIRE)–LSF Interactive, a technology-focused global online marketing and media buying solutions and services company, announces the expansion of its offerings to provide companies advanced programs and expert guidance. The integrated solutions come with a rarely found attribute in [...]

SED tricks for Seach Engine Marketing

I have been using SED a lot to do replacements in SEM file urls. With hundreds of URL replacments I got hung up on a few SED things.

By now you are probably familiar with SED being able to do the following

s/OLD/NEW/ s/1234/5678/

But I found this trick handy.

s/http\:\/\/clickserve.*// s/430000000……..// [...]

LSF Network buys Unreal Marketing

My company was recently purchased again. This makes for the third buy out I have been associated with in my short career. Even in a down economy Search Engine Marketing is rolling forward.  I think this quote sums it up best.

“The man who stops advertising to save money is like the man [...]

Why don’t the numbers match?

I still do not understand why people get so confused when the numbers from two different system do not match. I must have spent a week of my life explaining this to people over the last few years. Literally 40 hours going “Yes I know they don’t match, because they are not suppose [...]

Unreal Marketing and createtraffic.com

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Mentioned again on Penn State Live the University’s Official News Source

Students earn top honors in Google Online Marketing Challenge

Jansen said he was pleased with the students’ performance this year.

“Penn State had three teams in the top 15 and seven teams were semifinalists, placing in the top 50. I am really proud of these students,” Jansen said. “I really want to thank our [...]

IST 402 and the Google Online Marketing Challenge (GOMCHA).

Google Online Marketing Challenge Penn State IST

I got to spend a day at Penn State speaking to two classes for professor Barton Pursel and Jim Jansen. In his end of semester blog post sophomore Dennis Siller sums up most of the IST 402 class focus on the Google Online Marketing Challenge. Also [...]

Fear, Greed, Guilt, Exclusivity, Anger, Salvation, or Flattery

I saw Tim present at SES 2008: Chicago and he was even more impressive in person than in his book. During his live presentation he started asking for audience feedback and the first person to answer he gave a $20 bill. This woke the crowd up really quickly, and participation sky-rocketed. Just as he [...]