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Google Online Marketing Challenge Penn State IST I got to spend a day at Penn State speaking to two classes for professor Barton Pursel and Jim Jansen. In his end of semester blog post sophomore Dennis Siller sums up most of the IST 402 class focus on the Google Online Marketing Challenge. Also [...] Ultimate Guide to Google AdWords by Perry Marshall My rating: 4 of 5 stars To me Adwords is just like a big stock market, but instead of Stocks you buy Keywords. Everything I knew about Marketing previous to getting involved in SEM, was based on last semester of school. I took a Marketing class [...] Direct Marketing vs. Traditional Marketing This book was great in explaining the difference between Direct Marketing (of which AdWords is) and traditional marketing. Basically they tell you to throw out everything you thought you knew about “Brand” Marketing and start from scratch with direct Marketing. I think everyone reading this book is familiar [...] |
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